Visit Finland

Welcome to network with us at USTOA Annual Conference and Marketplace!

Date: 2nd December - 6th December 2023 
Place: JW Marriott Los Angeles LA LIVE, California

<a href="https://ustoa.com/conference">More information about the event &gt;&gt;</a>

USTOA annual conference and marketplace

Tarja Koivisto, Country Manager 
tarja.koivisto (at) businessfinland.fi

Further information

USTOA (US Tour Operators Association) is one of the most important and respected travel industry associations in the United States.

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Welcome to Travel Trade, your one-stop shop for promoting Finland as a unique business travel destination.

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The one-stop shop for Travel Trade

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Gain expert knowledge about Finland and get your hands on our promotional tools and  resources. Finish the training to become a certified Finland Travel PRO.

Try our new training platform 

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The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Stand out with the Sustainable Travel Finland programme

See the latest Finland business travel products and destination itineraries from Business Finland's Travel Trade.

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Products and itineraries

Check out these helpful tools and resources as you plan your meeting, conference or event in Finland.

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Promotion and training 

Explore the many reasons why Finland should be your next conference, meeting or event destination on the Finland Convention Bureau's website. 

why-finland

Why Finland?

Need more information on Travel Trade products? View our collection of Travel Trade product manuals.

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Product manuals

On a tight deadline? Need help with a story? Get access to Travel Trade's media kits and promotional materials here.

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Promotional media kits

Here's a look at why Finland is a great destination for educational travel.

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Educational travel in Finland

The world’s happiest nation is the perfect destination for the mindful traveller. Read more about Finland’s unique attributes and discover why this sustainable Nordic country is worth a visit.

Gain expert knowledge about Finland and get you hands on our promotional tools and  resources. Finish the training to become a certified Finland Travel PRO.

Register to access everything you need to promote Finland, including comprehensive media packages and information on our latest marketing campaigns.  

Media bank

These manuals showcase Finnish travel products for tour operators and other travel industry professionals.

Travel product manuals

Here's more information about what makes Finland one of the world's most interesting educational travel destinations.

Living sustainably and in harmony with the environment is deep-rooted in Finland. The Sustainable Travel Finland label supports sustainability in the travel industry.

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Sustainability

Visit Finland's vision is to be the world's leading sustainable travel destination and the first choice for mindful travellers. Our strategy puts sustainability in the core of all our activities.

Finland – world's leading sustainable destination

Visit Finland, alongside 60 Finnish tourism organizations, has signed the Glasgow Declaration on Climate Action in Tourism. We are steering towards being an inclusive and competent industry and a holistically sustainable travel destination, which is carbon neutral by 2035. 

Finnish travel industry is going carbon neutral

Our Visit Finland teams around the world are happy to support travel trade professionals’ efforts to promote Finland.

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About us

Explore the latest news and information about Finland's business, meeting and travel landscape from Travel Trade.

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News

Learn how three Finnish accommodation & activity providers have taken sustainability into their everyday actions

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3 x sustainable places to experience in Finland

Finland is a popular place to discover winter traveling. We are excited to share information about new and returning flight connections from European destinations to this wonderland of snow and ice.

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Scheduled flights from Europe in winter season

Destination of Savonlinna has been awarded with Sustainable Travel Finland (STF) label.

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New sustainable destination: Savonlinna region

What makes D.O. Saimaa truly authentic and trusted label for travelers?

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Designation of Origin: D.O. Saimaa

Click here to discover Finnish Michelin restaurants of 2023

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Michelin Stars illuminate Finland's culinary scene

Helsinki Airport, managed and developed by Finavia, has been honored with the prestigious title of Best European Airport of 2023 in its size category by the Airports Council International (ACI).

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Helsinki Airport receives top European Airport Award

Read a story of two students who have been doing their tourism internship in Tampere, Finland

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Dutch trainees in Tampere

Puumala and Tahko resorts have been awarded the Sustainable Travel Finland (STF) label for destinations

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New sustainable destinations: Puumala and Tahko

3 out of 4 different category winners are offering their services in Finland. Read from this article more about these companies.

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Finnish winners at Scandinavian Outdoor Award TRAVEL

Here's a look at interesting sports events around Finland for true sport enthusiasts.

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Full list of Finnish events for sport enthusiasts

Check out the Sustainable Travel Finland webinar recording from 16.2.2023 here

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"Sustainable Travel Finland" webinar recording now available

Michelin Guide has given Turku the opportunity to host the world’s most famous culinary event in the summer of 2023: the annual Michelin Star Revelation for the Nordic Countries. The organizers of the event will present their plans to Turku City Council on 16 January 2023.

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Finland to host Michelin Star Revelation Event – top Nordic cuisine professionals gather in Turku

Learn how three Finnish destinations have taken sustainability into their everyday actions 

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3 x sustainable places to visit in Finland 

 See more information about Finland, Winter Wonderland webinar recording on this page.

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"Finland, Winter Wonderland" webinar recording now available

New tool developed by Visit Finland helps companies to understand their own current location on their sustainability path and figure out next steps where to move forward. 

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Welcome, national carbon footprint calculator! 

Cozy wooden town located at Finnish West Coast has received Sustainable Travel Finland label for destinations

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New Sustainable Travel Finland destination: Kristinestad

Read how Finnair wants to return to profitability and which new regional it will operate as of autumn 2022.

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Finnair introduces new strategy and gains five regional routes

Rovaniemi will receive a record number of regular flights for winter season 2022-2023. Check all the destinations from this article!

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Airlines introduce new flights to Rovaniemi

Emissions from Viking Line’s vessels have decreased by a third in 15 years. Read from this article how this turned out on practice.

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Sustainable Travel Finland customer case: Viking Line

Read more what has been achieved during first half of 2022

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Milestones of Sustainable Travel Finland -programme

Sometimes, reconnecting with your inner self and finding balance calls for an adventure to someplace new. Find yourself in Finland. 

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Discover your perfect holiday – Happiness Finder campaign

Visit Finland and 60 other Finnish tourism companies and regions, have signed the Glasgow Declaration for Climate Action in Tourism in June 2022. 

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The Finnish tourism industry commits for a carbon-neutral future

Almost 100 Finnish suppliers were offering their products from all around the country

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Greetings from Midnight Sun Workshop in Turku 

Meet five interesting sustainable companies with their activities ranging from reindeer herding over arts to food.

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Get to know sustainable travel companies in Finland

35 Finnish travel companies participated in recent the Sales Run events in Central Europe - to be continued in the autumn.

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Visit Finland and partners visit nine cities in four countries

We brought together Food from Finland, Visit Rovaniemi, Santa Claus Village and Finnair in the unique platform of Metsä Pavilion located at the Embassy of Finland in Tokyo.

USTOA annual conference and markeplace

USA 2.12.2023 - 6.12.2023

USTOA annual conference and marketplace

Further information