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Matka 2025 Pre Tour for beginners 13. - 16.01.2025

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Pre Tour in Helsinki and Matka Travel Fair in cooperation with Finnair, Helsinki Partners and Messukeskus

For fully hosted tour operators, by invitation only 

Quick facts

Accommodation

Espoo
12. - 13.01.2025
TBC

Helsinki
13. - 14.01.2025
TBC

Helsinki
14. - 16.01.2025
UK: Hotel Haven
USA: St. George
JA: Hotel Hobo Helsinki
SP, FR, IT: Hotel Mestari
DE, NL, BE:  Sokos Hotel Helsinki
KR, CN+HK, IN, SG,TH: Hotel Pier 4

Flights from/to Destination

January 12/13 flights to Helsinki from home destinations
January 16/17 flights to home destinations from Helsinki

Bring along

Comfortable and weatherproof outdoor clothing (including good walking shoes, hat and gloves). Swim suit for Sauna.
Happy mood!

Welcome to Discover the Secrets of Helsinki Happiness!

Year after year, Finland and Helsinki tops the world Happiness index. In Helsinki, we enjoy simple pleasures: clean air, pure water, relaxing sauna, unique food, walking around in the woods and seashore, experiencing various events, enjoying design in everyday life. Helsinki Happiness is the calm and peaceful type; it’s an appreciation for how things work and the ability to pause and admire the little things in life. Helsinki is a place where everyone’s free to be themselves.

In Helsinki, you are always welcomed. Read more

Preliminary program

Credits : Mikko Huotari
Credits: Niko Laurila

Saturday 11.01.2025

Some of the longhaul flights departure
 

Sunday 12.01.2025

Those arriving on Sunday morning

A day in Espoo

Monday 13.01.2025

Those arriving on Sunday and Monday morning, program for the day and
everyone else joins for the evening program starting at 18:00

Breakfast at the hotel

12:15 Lobby call

Meet your hosts at the hotel.

12:30 Lunch at Alexanderplats

Brasserie & Pub Alexanderplats is an easy-going restaurant located in Eteläesplanadi where you can enjoy staying at the bar as well as our restaurant side. Restaurant’s concept of a brasserie means that you will get dishes from the best ingredients inspired by the greatest European classic kitchen, no need to add any extra decoration. Alexanderplats holds place among the top five restaurants in Finland. The atmosphere is pure and elegant. The restaurant is open every day! 

14:00 Visit to Amos Rex

Amos Rex is a new type of museum, a space dedicated to art, that is easy to reach and a cool place to hang out; a protean space that can readily take on various forms, is open to experimentation and new forms of collaboration. The new museum, designed by architectural firm JKMM, connects to a functional style building from 1930’s called Lasipalatsi. The old “Glass Palace” will retain its distinctive character while the adjacent Lasipalatsi square will undergo considerable modernization. In connection with the construction of the art museum, the protected building has been gently renovated to its original glory.

15:00 Visit to Kulttuurikasarmi

In the center of Helsinki, Kulttuurikasarmi is a unique meetingplace for the lovers of movies, food, drink, concerts and other events.

18:00 Lobby Call

Meet your hosts at the hotel lobby.

18:30 Inspection at the Lapland Hotels Bulevardi

Inspired by the North of Finland, Lapland Hotels Boulevard brings a piece of Lapland to Helsinki. What makes the hotel unique is the love for sauna, as majority of the rooms are equipped with your own sauna.

19:30 Get together dinner at Restaurant Cock

Located near Esplanadi Park, The Cock offers a lively yet relaxed atmosphere with a menu inspired by international and Finnish cuisine. It’s known for its variety of crowd-pleasing dishes, and the space is vibrant, making it a great spot for groups. The Cock is popular for both brunch and dinner. 

Happiness Trivia Quiz

A light-hearted quiz about Finnish culture, traditions, history, and Helsinki highlights.

Tuesday 14.01.2025

Breakfast at the hotel

9:00 Lobby call

Meet your hosts at the hotel.

9:30 Inspection at hotel St. George

Hotel St. George is a full-service luxury hotel with holistic care for a healthy mind, heart and body. We challenge the idea of luxury. We offer our guests more – more moments of well-being and personal choices.

Situated by the beautiful Old Church Park in the heart of Helsinki, our 148 individually decorated rooms and five suites offer moments of rest and tranquility.

10:30 Helsinki City Sightseeing Tour by bus

Meet your guide at Hotel Maria.

Join us on a unique journey through Helsinki, where you’ll experience the secrets behind Finland’s happiness—ranked the happiest country in the world. Explore serene parks, iconic landmarks like the Rock Church, and a hub of social connection and Equality Oodi.  

Learn more about the Finnish philosophy of well-being, from the simplicity of design to a deep connection with nature. This tour offers a glimpse into the Helsinki lifestyle, where social equality, inner strength “sisu”, and community create a sense of happiness.  

13:30 Lunch at Restaurant Meripaviljonki

Meripaviljonki is a unique restaurant floating on water with a splendid panorama and a round-the-year fish and seafood-oriented menu! It is the first floating public building in Helsinki. 

14:45 Inspection at the Scandic Grand Central

The new Solo Sokos Hotel Pier 4 aims to be the most sustainable hotel in Finland in terms of everything from the building itself to the hotel’s functions and services. The hotel is located in Katajanokan Laituri building, designed by Anttinen Oiva Architects, which is an impressive new solid wood building on Helsinki's shoreline that complements the city's signature skyline right next to the Market Square. The hotel has 164 rooms, 43 of which afford unobstructed views to the sea. The hotel also has conference facilities, a seaside café and a rooftop terrace with views over the Market Square and South Harbour.  The hotel restaurant Harbore is led by Sauli Kemppainen, a Finnish chef with passion for simplicity and pure taste. He has previously been awarded a Michelin star. 

17:15 Lobby Call

Meet your hosts at the hotel.

17:30 Sauna and swimming at Allas Sea Pool

Enjoy an unforgettable evening at Allas Sea Pool, with dinner overlooking Helsinki's harbor and twinkling city lights. Experience a blend of Finnish flavors, cozy ambiance, and the unique option to warm up in a sauna or dip into the Baltic Sea for a true Nordic winter adventure. 

19:30 Dinner at Restaurant Savotta

At Savotta, experience Finnish tradition in a cozy, rustic setting. With locally-sourced, seasonal ingredients, the menu celebrates Finland’s natural bounty, from reindeer to wild mushrooms. The warm, cabin-inspired atmosphere reflects the Finnish connection to nature, offering a dining experience that embodies the simple joys and communal spirit that contribute to Finnish happiness. 

Wednesday 15.01.2025

Breakfast at the hotel

Transfer to Messukeskus fair center

Workshop day at Messukeskus fair center

17:25 - 18:45 Post-Work Mingle, get together at Messukeskus

Transfer to hotel

Dinner 

Thursday 16.01.2025

Breakfast at the hotel

Check-out

Transfer to Messukeskus fair center

Matka Travel fair at Messukeskus fair center

Transfer to airport

Flights back to home

 

Regional contacts

HELSINKI PARTNERS
traveltrade@helsinkipartners.com

Visit Finland contacts

MINNA MYYRINMAA
famtrips@businessfinland.fi

Useful links

Sustainable Travel Finland

Weather

See also

Everything you need to know about snow

Your biggest questions about snow, answered