It is important to provide not only memorable visitor experience, but also offer a possibility to learn new things and way of thinking
“Sustainable thinking has been included in our daily operations since the very beginning of Moominworld over 30 years ago. Our values are family friendliness, non-violence, safety, adventure, ecology, and tolerance”, says Ann-Karin Koskinen, Marketing director of Moominworld.
“We wanted to create a theme park, which is as authentic as possible and fits well into its surroundings. We are situated in Naantali, a small wooden town on the West Coast of Finland. We feel that it's important that Moominworld replicates the small wooden town atmosphere that Naantali has. We encourage our visitors to use other local tourism services while visiting us, and of course to reach us by public transport. Also, social responsibility is important for us. As Moominworld is open only during the summer, we hire mostly young people. We do our best to provide them best possible work experience. Of course, we value our immediate surroundings too: for example, we have made recycling easy for our clients and do inform them how to avoid food waste.
We welcome visitors from all over the world and many of them are families with little children, so it is important to provide them not only memorable visitor experience, but also offer a possibility to learn new things and way of thinking, for example, through our Moomin theatre performances”, adds Koskinen.