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Finland – sustainable travel destination

Credits: Julia Kivelä / Lakeland Finland

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We help travel professionals make sustainable choices

Visit Finland's Sustainable Travel Finland programme (STF) helps travel professionals make more sustainable choices when creating travel itineraries to Finland. Thus, if you’re looking for more sustainable options, look no further.
Credits: Julia Kivelä / Lakeland Finland

Decades of sustainability work lay the foundation for the future

Finland is highly committed to global Sustainable Development Goals (SDGs) and has been ranked number one in an international comparison of sustainable development in 2021 and 2022. The comparison assesses countries’ progress on implementing the 2030 Agenda for Sustainable Development. Finland's Ministry of Economic Affairs and Employment has identified four priorities that will facilitate the sustainable growth and renewal of the tourism sector in Finland – first priority being supporting sustainable development.

Vastavalo / Juha Määttä

Finland – world's leading sustainable destination

Visit Finland's vision is to be the world's leading sustainable travel destination and the first choice for mindful travellers. Our strategy puts sustainability in the core of all our activities.

Angeli reindeer farm

Finnish travel industry is going carbon neutral

Visit Finland, alongside 60 Finnish tourism organizations, has signed the Glasgow Declaration on Climate Action in Tourism. We are steering towards being an inclusive and competent industry and a holistically sustainable travel destination, which is carbon neutral by 2035.

Sustainable Travel Finland programme

Sustainable Travel Finland (STF) programme, developed by Visit Finland, helps travel professionals to make more sustainable choices when creating travel itineraries to Finland. The programme is designed for tourism companies and destinations in Finland to systematically adapt sustainable practices. Companies and destinations that undergo the entire programme are recognized with the Sustainable Travel Finland label. The label is a definitive symbol of commitment towards sustainable practices and principles.

STF-labelled companies and destinations

In this section, you will be able to view and filter the companies and destinations that have been awarded the Sustainable Travel Finland label by Visit Finland.

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More information about the STF programme

The idea of Sustainable Travel Finland programme is to provide companies and destinations with a complete toolkit to effectively adapt responsible practices; a sustainable tourism development path which is audited on a regular basis

The programme is free of charge and welcomes the entire tourism industry in Finland. The educational programme, that aligns with global sustainable tourism standards, like GSTC (Global Sustainable Travel Council), has seven steps and include digital tools for each step to adapt sustainable practices.

Steps in the STF programme

Step 1. Commitment

Step 2. Increasing know-how

Step 3. Development plan

Step 4. Responsible communication

Step 5. Certification & auditing

Step 6. Verification and measurability

Step 7. Agreement & continuous development

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