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Finland – sustainable travel destination

Credits: Mika Ruusunen

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We help travel professionals make responsible choices

Visit Finland's Sustainable Travel Finland programme (STF) helps travel professionals make more sustainable choices when creating travel itineraries to Finland. Thus, if you’re looking for more sustainable options, look no further.
Credits: Mika Ruusunen

Decades of sustainability work lay the foundation for the future

Finland is highly committed to the global Sustainable Development Goals (SDGs) and has continuously been ranked number one in an international comparison of sustainable development. The comparison assesses countries’ progress in implementing the 2030 Agenda for Sustainable Development. Finland's Ministry of Economic Affairs and Employment, responsible for country’s tourism policy, has identified four priorities set to facilitate the sustainable growth and renewal of the tourism sector in Finland, with the first priority being the support of sustainable development. 

Additionally, Finland ranks 3rd on the Social Progress Index 2022, 2nd on the Corruption Perception Index 2022, and 2nd in Euromonitor Sustainable Tourism Index 2023.

Commit to a better future and take our Sustainable Travel Finland pledge >>

Vastavalo / Juha Määttä

Finland – world's leading sustainable destination

Visit Finland's vision is to be the world's leading sustainable travel destination and the first choice for mindful travellers. Our strategy puts sustainability in the core of all our activities.

Angeli Reindeer Farm

Finnish travel industry taking climate action

Visit Finland, alongside 70 Finnish tourism organizations, has signed the Glasgow Declaration on Climate Action in Tourism. We are steering towards being an inclusive and competent industry and a holistically sustainable travel destination, in a country that aims to be fossil-free by 2035.

Sustainable Travel Finland programme

Sustainable Travel Finland (STF) programme, developed by Visit Finland, helps travel professionals to make more sustainable choices when creating travel itineraries to Finland. The programme is designed for tourism companies and destinations in Finland to systematically adapt sustainable practices. Companies and destinations that undergo the entire programme are recognized with the Sustainable Travel Finland label. The label is a definitive symbol of commitment towards sustainable practices and principles. For example, one of the criteria for companies is a mandatory third party audited certification.

STF-labelled companies and destinations

In this section, you can view and filter the companies and destinations that have been awarded the Sustainable Travel Finland label by Visit Finland.

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More information about the STF programme

The Sustainable Travel Finland programme is designed to provide companies and destinations with a comprehensive toolkit for effectively adopting responsible practices. It offers a path for sustainable tourism development that is regularly audited by a third party.

The programme is free of charge and open to the entire tourism industry in Finland. This educational programme aligns with global sustainable tourism standards, such as those of the Global Sustainable Tourism Council (GSTC). It consists of seven steps and includes digital tools for each step to help implement sustainable practices.

Steps in the STF programme

Step 1. Commitment

Step 2. Capacity building

Step 3. Certification

Step 4. Sustainable tourism indicators

Step 5. Sustainability communication

Step 6. Development plan

Step 7. Verification & auditing

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