Welcome to Travel Trade, your one-stop shop for promoting Finland as a unique business travel destination.

Finland for travel trade professionals

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Browse these materials and get in touch to learn how travel industry professionals like you can promote and sell Finland to the next wave of visitors. 

Your go-to resource for all things Finland.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

The one-stop shop for travel trade professionals.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller. 

The future of travel is more mindful.

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Promotion & training

Travel data and statistics

Why invest in Finland

Guide to inclusive travel

Get inspired by Visitfinland.com

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Trade events

Lapland by Rail Winter

BLINIS & REINDEER BUFFET

Private School Visits

Hotel Kakola Accommodation - Standard Room 

Korouoma Frozen Waterfalls – Photography Expedition

Icesauna

Nature at Night

Haikko Manor Restaurant 

Gain expert knowledge about Finland and get your hands on our promotional tools and  resources. Finish the training to become a certified Finland Travel PRO.

Try our new training platform 

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Stand out with the Sustainable Travel Finland programme

In these uncertain times, rules and regulations are constantly changing. Here's the latest information about travel to and within Finland during the pandemic.

Covid-19 updates for Finland

Explore fresh, relevant products 

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Visit Finland organises WebiWorkshop where European, Asian and American tour operators and travel agents can meet Sustainable Travel companies from Finland

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Latest press releases

Cold is the new hot: Finland leads the winter swimming way

Finnish Hospitality Heroes

Seize the Colours: Autumn Foliage Live Map with help of AI

The 5 ultimate reasons to travel to the happiest country in the world

The 7 most beautiful hotels to stay in Lapland in 2022

Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland

Press releases

Useful resources

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See the latest Finland business travel products and destination itineraries from Business Finland's Travel Trade.

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Products & itineraries

Check out these helpful tools and resources as you plan your meeting, conference or event in Finland.

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Promotion & training 

Explore the many reasons why Finland should be your next conference, meeting or event destination on the Finland Convention Bureau's website. 

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Why Finland?

Need more information on Travel Trade products? View our collection of Travel Trade product manuals.

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Product manuals

On a tight deadline? Need help with a story? Get access to Travel Trade's media kits and promotional materials here.

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Promotional media kits

Living sustainably and in harmony with the environment is deep-rooted in Finland. The Sustainable Travel Finland label supports sustainability in the travel industry.

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Sustainability

Our Visit Finland teams around the world are happy to support travel trade professionals’ efforts to promote Finland.

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About us

Explore the latest news and information about Finland's business, meeting and travel landscape from Travel Trade.

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News

Michelin Guide has given Turku the opportunity to host the world’s most famous culinary event in the summer of 2023: the annual Michelin Star Revelation for the Nordic Countries. The organizers of the event will present their plans to Turku City Council on 16 January 2023.

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Finland to host Michelin Star Revelation Event – top Nordic cuisine professionals gather in Turku

Learn how three Finnish destinations have taken sustainability into their everyday actions 

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3 x sustainable places to visit in Finland 

 See more information about Finland, Winter Wonderland webinar recording on this page.

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"Finland, Winter Wonderland" webinar recording now available

New tool developed by Visit Finland helps companies to understand their own current location on their sustainability path and figure out next steps where to move forward. 

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Welcome, national carbon footprint calculator! 

Cozy wooden town located at Finnish West Coast has received Sustainable Travel Finland label for destinations

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New Sustainable Travel Finland destination: Kristinestad

Read how Finnair wants to return to profitability and which new regional it will operate as of autumn 2022.

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Finnair introduces new strategy and gains five regional routes

Rovaniemi will receive a record number of regular flights for winter season 2022-2023. Check all the destinations from this article!

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Airlines introduce new flights to Rovaniemi

Emissions from Viking Line’s vessels have decreased by a third in 15 years. Read from this article how this turned out on practice.

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Sustainable Travel Finland customer case: Viking Line

Read more what has been achieved during first half of 2022

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Milestones of Sustainable Travel Finland -programme

Sometimes, reconnecting with your inner self and finding balance calls for an adventure to someplace new. Find yourself in Finland. 

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Discover your perfect holiday – Happiness Finder campaign

Visit Finland and 60 other Finnish tourism companies and regions, have signed the Glasgow Declaration for Climate Action in Tourism in June 2022. 

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The Finnish tourism industry commits for a carbon-neutral future

Almost 100 Finnish suppliers were offering their products from all around the country

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Greetings from Midnight Sun Workshop in Turku 

Meet five interesting sustainable companies with their activities ranging from reindeer herding over arts to food.

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Get to know sustainable travel companies in Finland

35 Finnish travel companies participated in recent the Sales Run events in Central Europe - to be continued in the autumn.

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Visit Finland and partners visit nine cities in four countries

We brought together Food from Finland, Visit Rovaniemi, Santa Claus Village and Finnair in the unique platform of Metsä Pavilion located at the Embassy of Finland in Tokyo.

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Metsä pavilion enchanting the Japanese consumers

French pianist Sofiane Pamart played classical music live online under the northern lights showing the scenery of Ylläs, Finland.

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A classical piano concert under the Northern Lights for a global audience

Japan's cross-industry media event celebrating the creator of the Moomins organized by Visit Finland

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Cross-industry celebration for the creator of Moomins

The route offers experiences and adventures to families and nature enthusiasts, both to those driving themselves as well as those using public transportation.

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New Pohjola route guides your way around Oulu

The platform aims to support selling and promoting travel to Finland and provides tools and materials to support marketing.

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Become a Finland travel pro with Visit Finland’s new e-learning platform

Read about new and exciting hotel projects in the Lapland region of Finland, where tourism continues to recover from the pandemic.

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New hotels in Finland – the hottest projects in Lapland

Read about new and exciting hotel projects in the Lakeland region of Finland, where tourism continues to recover from the pandemic.

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New hotels in Finland – 11 new reasons to travel to Lakeland

Read about new and exciting hotel projects in the Coast & Archipelago region of Finland, where tourism continues to recover from the pandemic.

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New hotels in Finland – maritime flair along the Coast & Archipelago

Read about new and exciting hotel projects in the Helsinki region of Finland, where tourism continues to recover from the pandemic.

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New hotels in Finland – where to lay down your head in Helsinki

Visit Finland's upcoming live and virtual events for those in the travel and tourism industry.

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Visit Finland’s live and virtual events in 2022

On bi-monthly basis, we share with you interesting information that will give you talking points when speaking with your customers about this Nordic destination – news, facts and some curiosities us Finns are famous for.

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Visit Finland launches international trade newsletter

Learn how Adventure Apes creates custom adventures for individuals, families, and school classes, as well as for visually impaired and blind people. 

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Adventure Apes make nature accessible to everyone

Two high-quality restaurants were established in Hämeenlinna over the summer, and more are planned.

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Hämeenlinna becomes the new foodie hotspot

Lahti, the European Green Capital 2021, offers remote workplaces in nature.

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Green capital Lahti takes remote work to the woods

Here you can find the information about Visit Finland's upcoming travel trade events.

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