The one-stop shop for Travel Trade

Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

Credits: Harri Tarvainen

Credits Mona Salminen

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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3 x sustainable places to experience in Finland

Learn how three Finnish accommodation & activity providers have taken sustainability into their everyday actions

Scheduled flights from Europe in winter season

Finland is a popular place to discover winter traveling. We are excited to share information about new and returning flight connections from European destinations to this wonderland of snow and ice.

New sustainable destination: Savonlinna region

Destination of Savonlinna has been awarded with Sustainable Travel Finland (STF) label.

Designation of Origin: D.O. Saimaa

What makes D.O. Saimaa truly authentic and trusted label for travelers?

Michelin Stars illuminate Finland's culinary scene

Click here to discover Finnish Michelin restaurants of 2023

Helsinki Airport receives top European Airport Award

Helsinki Airport, managed and developed by Finavia, has been honored with the prestigious title of Best European Airport of 2023 in its size category by the Airports Council International (ACI).

Arctic Snowhotel & Glass Huts

Try our new training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Explore fresh, relevant products

Explore more products

Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

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Hot off the press! View the latest consumer media press releases from our PR & Media team.

Top 10 Sustainable winter experiences in Finnish Lakeland

Explore the magic of Finnish Lakeland in winter. Thousands of lakes, saunas, and snowy landscapes await sustainable adventures.

The Best Adventures and Sustainable Trends in Finland

There are many ways to spend sustainable holidays in the happiest country in the world, but one favored by many includes some serious doses of adrenaline.

Happiness Masterclass Available for Everyone Online

In September, the world's happiest nation, Finland, launches a digital education on the subject of happiness.

Fall for Finland This Autumn: Experience Finland's Enchanting Ruska Season

As autumn approaches, Finland’s forests and woodlands erupt in a stunning display of fiery colours during ruska – a natural phenomenon originating from Inari Sámi word, ´ruške´, and North Sámi word ´ruški´.

Sustainable summer travel tips to Finland

Finland is the prime summer location for spending sustainable holidays – whether foraging carbon dioxide-free food, island hopping on a canoe, building bug hotels, or seamless travel with public transportation to nature.

Lapland – Wild and Creative Summer Foodie Destination for Culinary Adventurers

Lapland offers a variety of dishes that reflect its rich cultural heritage, pristine nature, and the influence of the indigenous Sámi culture. Experience the once-in-a-lifetime culinary adventure in the last wilderness of Europe!

Finland – the undiscovered gem of the Nordics for LGBTQIA travelers

For visitors, Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.

Finland named happiest country in the world for sixth consecutive year

Finland has been named the happiest country in the world by the annual United Nations World Happiness Report.

Finland's Hidden Gem – Summer in Lapland

Whether you prefer natural wellness, outdoor activities such as hiking and swimming, or music festivals, Lapland has it all.

Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland

From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences – and put a smile on your face in the World’s Happiest Country.

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Access useful data, insights and information for travel industry professionals.

Finland for travel trade professionals