The one-stop shop for Travel Trade

Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

Credits: Harri Tarvainen / North Karelia

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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Finnish winners at Scandinavian Outdoor Award TRAVEL

3 out of 4 different category winners are offering their services in Finland. Read from this article more about these companies.

Full list of Finnish events for sport enthusiasts

Here's a look at interesting sports events around Finland for true sport enthusiasts.

"Sustainable Travel Finland" webinar recording now available

Check out the Sustainable Travel Finland webinar recording from 16.2.2023 here

Finland to host Michelin Star Revelation Event – top Nordic cuisine professionals gather in Turku

Michelin Guide has given Turku the opportunity to host the world’s most famous culinary event in the summer of 2023: the annual Michelin Star Revelation for the Nordic Countries. The organizers of the event will present their plans to Turku City Council on 16 January 2023.

3 x sustainable places to visit in Finland

Learn how three Finnish destinations have taken sustainability into their everyday actions

"Finland, Winter Wonderland" webinar recording now available

See more information about Finland, Winter Wonderland webinar recording on this page.

Mariia Kauppi

Try our new training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Covid-19 updates for Finland

In these uncertain times, rules and regulations are constantly changing. Here's the latest information about travel to and within Finland during the pandemic.

Explore fresh, relevant products

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Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

Kristiinankaupunki

Pohjolan Matka Charter Coaches Kuusamo

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Hot off the press! View the latest consumer media press releases from our PR & Media team.

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Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland

From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences – and put a smile on your face in the World’s Happiest Country.

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Seize the Colours: Autumn Foliage Live Map with help of AI

As leaf peeping travel grows in popularity around the world, Visit Finland’s new autumn foliage live map lets travellers know what the up-to-date situation is regarding leaf peeping opportunities.