Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.
Credits: Harri Tarvainen / North Karelia

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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Finnish winners at Scandinavian Outdoor Award TRAVEL

3 out of 4 different category winners are offering their services in Finland. Read from this article more about these companies.

Mariia Kauppi

Try our new training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Covid-19 updates for Finland

In these uncertain times, rules and regulations are constantly changing. Here's the latest information about travel to and within Finland during the pandemic.

Explore fresh, relevant products

Explore more products

Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

Kristinestad by the sea

Exploring Kristinestad

Trade events

Latest press releases

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Hot off the press! View the latest consumer media press releases from our PR & Media team.

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You need to add a valid place card!

Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

You need to add a valid place card!

You need to add a valid place card!

Useful resources

Access useful data, insights and information for travel industry professionals.

Promotion & training

Get everything you need to promote travel to Finland.

Guide to inclusive travel

Your guide to promoting accessibility and inclusivity in travel. Download the guide here.