Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

Credits: Julia Kivelä

Credits Kota Collective / Vesku the Reindeer

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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Meet 4 x new Sustainable Travel Finland destinations

Vaasa, Salla, Oulu and Turku have been awarded wit...

Arctic Snowhotel & Glass Huts

Try our training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Explore fresh, relevant products

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Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

YachtsAgent organizes sailing experiences in Helsinki.
Helsinki

Helsinki Charter - Catamaran cruise in Helsinki archipelago

6 hours

Trade events

Cannes
ILTM Cannes 2024
2.12.2024 - 5.12.2024

Latest press releases

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Hot off the press! View the latest consumer media press releases and connect with our PR & Media team.

Finland crowned the world’s happiest country

For the seventh year in a row, Finland has been named the happiest country in the world by the annual United Nations World Happiness Report*, holding the top title since 2018.

Useful resources

Access useful data, insights and information for travel industry professionals.

Promotion & training

Get everything you need to promote travel to Finla...

Why invest in Finland

Learn about Finland’s stable, consistent business landscape.