The one-stop shop for Travel Trade

Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

Credits Mona Salminen

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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Scheduled flights from Europe in winter season

Finland is a popular place to discover winter traveling. We are excited to share information about new and returning flight connections from European destinations to this wonderland of snow and ice.

New sustainable destination: Savonlinna region

Destination of Savonlinna has been awarded with Sustainable Travel Finland (STF) label.

Designation of Origin: D.O. Saimaa

What makes D.O. Saimaa truly authentic and trusted label for travelers?

Michelin Stars illuminate Finland's culinary scene

Click here to discover Finnish Michelin restaurants of 2023

Helsinki Airport receives top European Airport Award

Helsinki Airport, managed and developed by Finavia, has been honored with the prestigious title of Best European Airport of 2023 in its size category by the Airports Council International (ACI).

Dutch trainees in Tampere

Read a story of two students who have been doing their tourism internship in Tampere, Finland

Jari Romppainen

Try our new training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Explore fresh, relevant products

Explore more products

Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

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Hot off the press! View the latest consumer media press releases from our PR & Media team.

Sustainable summer travel tips to Finland

Finland is the prime summer location for spending sustainable holidays – whether foraging carbon dioxide-free food, island hopping on a canoe, building bug hotels, or seamless travel with public transportation to nature.

Lapland – Wild and Creative Summer Foodie Destination for Culinary Adventurers

Lapland offers a variety of dishes that reflect its rich cultural heritage, pristine nature, and the influence of the indigenous Sámi culture. Experience the once-in-a-lifetime culinary adventure in the last wilderness of Europe!

Finland – the undiscovered gem of the Nordics for LGBTQIA travelers

For visitors, Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.

Finland named happiest country in the world for sixth consecutive year

Finland has been named the happiest country in the world by the annual United Nations World Happiness Report.

Finland's Hidden Gem – Summer in Lapland

Whether you prefer natural wellness, outdoor activities such as hiking and swimming, or music festivals, Lapland has it all.

Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland

From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences – and put a smile on your face in the World’s Happiest Country.

Here’s your curated bucket list for travel in 2023 to Finland, the World’s Happiest Country

Spark joy the Nordic way by spending time in nature from forests to fells, enjoying a good steam in the sauna, that quintessential Finnish steam bath, and soaking up the endless sports and cultural offerings from live music to visual art, biking and skiing.

A taste of Finland – The newest Nordic food hotspots

Award-winning culinary experiences bring together pure, natural ingredients from forest to field, sea to lake in unforgettable Finnish settings from the city to the wilds.

Seize the Colours: Autumn Foliage Live Map with help of AI

As leaf peeping travel grows in popularity around the world, Visit Finland’s new autumn foliage live map lets travellers know what the up-to-date situation is regarding leaf peeping opportunities.

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