The one-stop shop for Travel Trade

Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

Credits: Harri Tarvainen / North Karelia

Credits Julia Kivelä

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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New sustainable destinations: Puumala and Tahko

Puumala and Tahko resorts have been awarded the Sustainable Travel Finland (STF) label for destinations

Finnish winners at Scandinavian Outdoor Award TRAVEL

3 out of 4 different category winners are offering their services in Finland. Read from this article more about these companies.

Full list of Finnish events for sport enthusiasts

Here's a look at interesting sports events around Finland for true sport enthusiasts.

"Sustainable Travel Finland" webinar recording now available

Check out the Sustainable Travel Finland webinar recording from 16.2.2023 here

Finland to host Michelin Star Revelation Event – top Nordic cuisine professionals gather in Turku

Michelin Guide has given Turku the opportunity to host the world’s most famous culinary event in the summer of 2023: the annual Michelin Star Revelation for the Nordic Countries. The organizers of the event will present their plans to Turku City Council on 16 January 2023.

3 x sustainable places to visit in Finland

Learn how three Finnish destinations have taken sustainability into their everyday actions

Mariia Kauppi

Try our new training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Explore fresh, relevant products

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Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

Turku

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Hot off the press! View the latest consumer media press releases from our PR & Media team.

Finland – the undiscovered gem of the Nordics for LGBTQIA travelers

For visitors, Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.

Finland named happiest country in the world for sixth consecutive year

Finland has been named the happiest country in the world by the annual United Nations World Happiness Report.

Finland's Hidden Gem – Summer in Lapland

Whether you prefer natural wellness, outdoor activities such as hiking and swimming, or music festivals, Lapland has it all.

Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland

From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences – and put a smile on your face in the World’s Happiest Country.

Here’s your curated bucket list for travel in 2023 to Finland, the World’s Happiest Country

Spark joy the Nordic way by spending time in nature from forests to fells, enjoying a good steam in the sauna, that quintessential Finnish steam bath, and soaking up the endless sports and cultural offerings from live music to visual art, biking and skiing.

A taste of Finland – The newest Nordic food hotspots

Award-winning culinary experiences bring together pure, natural ingredients from forest to field, sea to lake in unforgettable Finnish settings from the city to the wilds.

Seize the Colours: Autumn Foliage Live Map with help of AI

As leaf peeping travel grows in popularity around the world, Visit Finland’s new autumn foliage live map lets travellers know what the up-to-date situation is regarding leaf peeping opportunities.