Finland for travel trade professionals

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.
Credits: Harri Tarvainen / North Karelia

Credits Julia Kivelä

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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New sustainable destinations: Puumala and Tahko

Puumala and Tahko resorts have been awarded the Sustainable Travel Finland (STF) label for destinations

Mariia Kauppi

Try our new training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Explore fresh, relevant products

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Access new and interesting travel products from across Finland that will help you plan and promote the coming season.


Vepsä Recreational Island & Holiday Cottages

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Latest press releases

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Hot off the press! View the latest consumer media press releases from our PR & Media team.

Finland – the undiscovered gem of the Nordics for LGBTQIA travelers

For visitors, Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.

Useful resources

Access useful data, insights and information for travel industry professionals.

Promotion & training

Get everything you need to promote travel to Finland.

Guide to inclusive travel

Your guide to promoting accessibility and inclusivity in travel. Download the guide here.