More than half of the companies serving international tourists in Sustainable Travel Finland -labeled destination must have achieved the STF company label
There are seven criteria for achieving Sustainable Travel Finland label for destinations in total. The destination must, among other things, commit to the national principles of sustainable tourism, support the growth of competences of companies in the region in accordance with sustainable development, communicate about sustainable development in multiple channels and draw up an updated development plan.
- Achieving the destination label requires a common goal and extensive cooperation between entrepreneurs and the municipality. Puumala and Tahko have done long-term work to ensure the success of the industry in the future as well, commented Visit Finland's sustainable tourism specialist Virpi Aittokoski.