Celebrations in the Metsä Pavilion
Business is starting to pick up speed in Japan and Finland is using its Metsä Pavilion to showcase Finnish key industries and benefit the interest towards Finland. Visit Finland Japan recently organized and hosted a media event to boost the audiovisual sector and to celebrate the movie Tove.
Finland enjoys a great interest in Japan and this event, such as many others, was fully booked before the closing of the registration. Participants enjoyed a high-quality set of presentations and contents around the film. Anna-Maria Wiljanen from the Finnish Institute in Japan gave a comprehensive introduction to Tove Jansson’s life and important persons while also explaining how Finland used to be at the time. Followed by that, CEO of Finn Corporation Shino Mikamo presented a Finland tour following Tove’s footsteps.
As the highlight of the event, the main actress of the movie Alma Pöysti joined the event via live connection for a special Q&A session in Metsä Pavilion. She shared about her experiences during the filming, importance of Moomins to herself personally and her relation to Tove. Who would have guessed that the grandchild of Tove’s close friend would be acting her several years later!
The event provided an opportunity to raise awareness of Finland as a reliable partner in film production. Finland with its four seasons and distinctive landscapes offers wide possibilities for filmmaking and the safe and functional society with skilled crews give both producers and actors peace of mind. With Business Finland’s fast and reliable 25 % national production incentive, Finland aims to attract more and more international productions to be made in Finland.