The event industry has experienced a rollercoaster ride in recent years
Nevertheless, Visit Finland managed to organize 5 FAM trips and 9 buyer events in different markets. To compensate the drop in the number of live meetings, Visit Finland was highly active digitally and organized 14 virtual buyer events.
In total, we helped to organize over 1100 meetings between Finnish tourism operators and international buyers during last year, despite all the challenges. In 2022 Visit Finland is aiming at organizing even more opportunities for our international partners to meet with Finnish travel industry suppliers.